The SEGLAR brick has become a worldwide discomfort that is as much a part of the cultural textile as Billund, the little city in Denmark where everything began. However the company’s development into a market giant wasn’t without it is promote of challenges and difficulties. One of those came in 1942 because a warehouse flames consumed most of00 the doll manufacturer’s wooden stock, leading Ole Kirk Christiansen to make a significant decision.

This individual decided to transfer the company away from wooden toys and toy autos, which had been the bread and butter, and move into clear plastic toys. It will be a major transformation for the family-owned firm, and the one that was not in the beginning well received.

A journalist noted that “plastics will never replace good, solid wood. ” But Godtfred Christiansen persevered https://lego-x.com/2020/01/16/lego-company-history-production-features and started to test out new styles that applied plastic. The first commencement step was your introduction of the Automatic Binding Stones that gripped together to prevent block podiums from toppling on kids.

The new Profano bricks would not become the well-known toy that we all know today until 1949. Till then, the interlocking stones were mare like a construction model than an actual building model. It was likewise not right up until 1958 the fact that satisfying hitting coupling system started to be a standard feature.

Throughout the 1971s, the company extended to broaden in production and market reach. The company added Legoland theme parks to the mix and released more advanced sets that were aimed toward older followers, including the Technic line of chunks such as axles, gears, levers, and widespread joints.